We love spring. Crocuses nosing up from the earth. Sunshine spilling onto the sidewalk when you leave work.
But up in Inuvik, the Canadian Artic, sunshine has an even greater power. For sixty-six days of winter, they’re encased in darkness. Which makes this documentary style spot, from Tropicana Canada, so charming. And their message about brighter mornings so meaningful.
Find a story. Or make a new story that meshes with your brand. Tell it honestly. You invite people to experience your message, instead of bracing themselves for your sell.
What story is waiting for you?
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Tags: advertising, Brand Personality, commercials, Community, creativity, key message, Single Message, story, television
