Linda and I both get giddy at the smell of turpentine. No, we’re not sniffing the stuff; those spirits evoke memories of art school and long days diving into vats of paint and clay and our inner creative worlds.
So when Artmorpheus asked us to give a workshop on branding at Mass College of Art we couldn’t wait to roll up our paint-splattered T’s. On our way to their high-tech auditorium we strolled past studios crammed with paintings, sculptures, and print-making. Ah, the smell of it.
Usually artists are allergic to the B word–they don’t want anyone fencing them in. But we explored how every art has its discipline, and branding can be a kind of art. If you strike the right attitude.
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