All right at the museum


How do you compete with 3-D movies and an x-box? It’s not easy if you’re a museum,  especially a fine art museum.

But you do have options. Consider banning the word collection – we can smell the dust on that one. Then talk about what your audience craves –  experiences more than exhibits.

The Peabody Essex Museum, one of the oldest museums in the country, is also one of the most innovative. They’ve built their brand on the museum experience and ask  “Has a museum ever made you feel this way?”

It’s one museum that makes us feel great, and not just because we work with them.

Contemporary Chinese Art, Tattoo’d bodies and Art of the Surf Board. Move over Nintendo.



Click here to see what this amazing museum is showing now.




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2 Responses to “All right at the museum”

  1. Tooth+Nail » results that soar Says:

    […] More on that story here. […]

  2. Tooth+Nail » re-defining experience Says:

    […] a consumer radio campaign also directed at major donors and the internal […]

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