take a break

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Think about your best ideas.  When do they come to you?  Is the aha moment at the office, or do you wake up in the middle of the night with the proverbial light bulb over your head?

big idea

Chances are, your best ideas appear  when you aren’t trying to corner them. Like love, ideas find you.

It’s summer, get out and discover a street festival, farm or indie film. Stop working and recharge yourself.

LB and I found a beautiful video and before we had a chance to share it with you, we saw that the concept was appropriated by Comcast. Check out the original and then the commercial. Here’s the take away. Act like a European Creative Director; hang with video artists, and you too may stumble on ideas while sipping sangria.

The inspiration

The commercial application

Tell us where your best ideas come from.

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