let’s talk

by

Nyc_transit_authority_token

We’ve talked about conversational writing. Now, let’s talk conversation. Part 4 of our Write With Balls session (from Promax/BDA) is all about getting the dialogue going.

Imagine running to a train when, suddenly,  other commuters break into a fox trot. What would you do? I’d take a picture and call my friends. That’s what T-mobile hoped for–and they turned it into a viral video that circled  the globe.

January 20th. I was sitting in front of the TV, laptop open and, while several million huddled together  in the Washington,  I was with all my friends watching the event with CNN and Facebook.

It didn’t matter that all the comments flying by were just a virutal version of “Can you believe this is happening?”

The ability to connect with my friends and strangers made a great moment even more memorable. And it was a perfect fit for CNN’s brand.

Finally, this spring, I felt like the world had taken a weird turn when I saw this video on youtube. But of course it was part of another massive plan. This time for True Blood, a revolutionary and virtual ad campaign.

Shared moments,  virtual moments, vampire moments: They’re different sides of the same subway token. Kind of crazy, totally exciting and here we are with the best seat in the house, witnessing this new frontier.

What’s your favorite shared moment?

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