endings+beginnings

by

3 brilliant spots.

Each makes a different point about beginnings and endings.

The first celebrates the end of a soldier’s tour of duty. I love how honest and simple the execution is.

The next is the perfect sequel ending to one of the most popular viral videos ever.

And the last sparked imitators world wide because–in a brilliant twist–the ending is the beginning. (Stay to the end, it’s worth it.)

All three  spots move me in different ways. Two of them cost almost nothing to produce. They inspire by strong writing and unexpected twists.

Flannery O’Connor once said “Beginnings+endings are critical moments . . . the shorter the narrative, the more important their function and their import.” These short ads make the most of both.

I hope they start something in you.

Advertisements

Tags: , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: