don’t think, just doodly do

by

Dumb Ways to Die, that viral hit with death-wish cuties, swept Cannes. But what won me over were the quotes from  John Mescall, who created this sing-along wonder.

“People do not fall in love with ideas. Execution is everything,”  said Mescall.

execution is everything.

In other words, our ideas don’t matter as much as how we express them.

In other words, it comes down to art.

Do you agree?

“We live in a visual age,” said Mescall at Cannes. “But nothing is more powerful than language used intelligently with artistry.”

Read more: http://www.mediapost.com/publications/article/203132/dumb-ways-to-die-is-charmingly-gruesome.html?print#ixzz2ZEXfpuKn

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