Archive for the ‘fan page’ Category

a song, a message, a movement

October 17, 2009

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It was a tremendous conference. Presenters from all corners of the globe and I was honored to be among them; marketers, designers, even a futurist with a fabulous accent.  Still, the highlight for me were the attendees; passionate, gracious and hungry for information.

With the conference over I said good bye to colleagues and friends, and welcomed my family who flew in from Boston.

Back in my hotel room we watched the DVD of the previous evenings award show winners. All the winners were inventive and shared world-class production values but one campaign was more than branding.

Channel O aspires to be an Original African music channel that delivers world class content. Its ‘Young Gifted and Black’ campaign as its Facebook fan page announces is nothing short of ambitious.

“It’s a song. It’s a message. It’s a movement. Join up and Wear it Loud!”.

Taking impetus from the 1970 Nina Simone song ‘To Be Young, Gifted and Black’ the network created a music video, a fully integrated ad campaign, a T shirt contest, and full range of 2.0 efforts that celebrate the musical talent that is found in Africa, both historic and current.

We began the day walking through Soweto where I struggled to digest the horrors of apartheid. It’s too fresh to even be called history, apartheid is a current event. We ended the day watching the YGB music video and the FB fan page was not ambitious it was right.  It’s a song. It’s a message. It’s a movement. And, it is as current and relevant as any campaign I’ve seen.

The music video below.

What do you think?

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one fan at a time

September 4, 2009

I love my hood: espresso bars, burritos, and baked fries around the corner; mouth-tingling Thai and organic sushi a few blocks away. Just when I thought I was too full to waddle any further, Dorado appears with soft fish tacos from Mexico City.

Dorado interior

Why invest in a grande latte when the same $3 gets you a revelation of mushroom, fresh salsa, and avocado. I work my way through the menu: tacos to cemitas, shrimp to portabellos. Can’t wait to tell my friends.

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Below the beverage list on the wall I am invited to follow my tacos on twitter or befriend them on facebook. And I do. That’s how deep my love is.

While major brands make headway monopolizing the social media mixer, the opportunities may be greatest for the wallflowers. The small discoveries. The passion brands.

I’ve announced my love on their fan page. Now what? How will social media build my bond with this restaurant? Wish for fan-only specials or lessons in Chipotle. The best friends surprise you and love you back.

Are you a fan of something on facebook? If so, have they done anything to enhance your relationship or grow the love?

Tell us your stories. We’ll follow Dorado, give them tips, and see if this relationship is truly two way.

Meanwhile, hmmm. A nice swordfish cemita might hit the spot.

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