Archive for the ‘lingo’ Category

Write with 3 Balls

June 28, 2010

This year the Promax/BDA conference in LA brought in great speakers from around the world and smashed last year’s attendance numbers. We felt honored to be included.

We had a blast presenting “Write with 3 Balls” to the audience of marketing executives, and they returned the feeling. Loved seeing that SRO crowd. As promised, here’s what we showed. Enjoy and please let us know what you think!

[The presentation is packed with good stuff and videos–please give it a few moments to load up.]

Promax Presentation

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writing bootcamp

May 26, 2010

This June we’re packing up our gear and heading to bootcamp in the tony jungles of LA.

Promax/BDA, the organization of TV promotion execs, invited us to put TV novices and honchos through some basic writing drills. Because, frankly, promo writing has gotten listless and lazy. Time to lose the love handles around the verbiage.

Ready for a bootcamp preview? Check here over the next few weeks. You’ll find out how to:

-Kick your spots into award-winning territory

-Pack muscle onto your prose

-Settle the showdown between pictures and words

-Tell a competent story, soldier.

And if you’ve got a spot that you think would be prime example of any of these topics, we’re paying attention and we love showing you off.

At ease.

lingo stars

March 8, 2010

Give me fifteen minutes with a new on-air talent. I’ll tell you if they have breakout potential. How? By listening to them talk.

Breakout talent speak a different language from the rest of us.

Cruise the top ranked personalities of 2009. Rush Limbaugh? “Dittoheads” know their leader. Oprah Winfrey has her “aha moments.” John Stewart, “Not so much.”

One of my favorites, Rachael Ray, brings a whole new vocabulary to cooking. When she calls olive oil “EVOO,” or declares “Yummo” after tasting a “spoonola,” she’s telling us that food isn’t serious. It’s fun and colorful and just us guys hanging around the counter.

What’s your brand lingo telling everyone?