Posts Tagged ‘dance’

a fitting experience

November 19, 2009

The movie Amelia starring Hillary Swank opened to mixed reviews this month. However, that didn’t stop the NYC discount retail chain Daffy’s from turning it into a hit.

Before the screening of the film at the Ziegfeld Theater in Midtown Manhattan, a music video became the genesis of an experiential ad for the retailer.

Dancers on the screen were upstaged by dancers on the stage as all the performers acted out how shoppers try on clothes in “Fitting Dance”.

Find your fans and create an experience that delights them. Zappos does it with customer service, Daffy surprised the Ziegfeld crowd and T-mobile rocked a crowded train station.

Ask yourself how your brand can bring joy to your customers, then ask your customers for their business.

We’d love to know what groups you’ve been thrilled with and why. Is there an agency, a freelancer or a consultant that over delivers and is rewarded with your loyalty? ┬áDo tell.

M

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