Posts Tagged ‘innovation’

reverse the suck

June 26, 2009

“I try to think of things that suck.” That’s what inventor David Levy says—he helped to create the PowerBook. In other words, confront the problem—that which sucks—head on. Then use it for the basis of your solution.

powerbook_g4

When Henry Ford went into the car business, the typical factory floor was peppered with workstations and folks mulling around. Toes were stepped on, coffee spilt, and time wasted. So Henry, efficient man that he was, thought to bring the work to the people. He invented the assembly line and carpel tunnel.

Model_T_clean

Even the Middle Ages had it’s share of “aha” moments. During the Black Plague, it wasn’t always easy to tell who was holding on to dear life and who was actually dead. Huge issue here when folks started being buried alive. So, one clever soul stood up and said “Hey, let’s make sure people are dead before we bury them!”  A cheer rose from the crowd and they began systematically driving stakes through the coffins. From that day forward, no one was buried alive. 

coffin_~coffin_c

So, what’s the worst thing you’re dealing with right now? Turn it around, stick a stake through it, and be willing to look at it in an entirely new way. It works, cross my beating heart.

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