Posts Tagged ‘Peabody Essex Museum’

live it out

November 25, 2009

Whether you’re talking business or personal style, standing out takes balls. And the ballsiest person I know is 88 year old Iris Apfel. Iris is outrageous, down to earth, and can count herself among the ranks of art geniuses.

Her medium?  Clothes.

Don’t laugh. Art museums around the country are showing her work, including NY’s Met and the Peabody Essex Museum. Last month we promoted her extraordinary exhibit on radio.

Now, meet Iris…

“Live it out!” Iris tells us. It’s true in life as well as business. The first question to ask is: Do you have the guts to be truly distinctive? All it takes is some balls and maybe a boa.


All right at the museum

June 11, 2009

How do you compete with 3-D movies and an x-box? It’s not easy if you’re a museum,  especially a fine art museum.

But you do have options. Consider banning the word collection – we can smell the dust on that one. Then talk about what your audience craves –  experiences more than exhibits.

The Peabody Essex Museum, one of the oldest museums in the country, is also one of the most innovative. They’ve built their brand on the museum experience and ask  “Has a museum ever made you feel this way?”

It’s one museum that makes us feel great, and not just because we work with them.

Contemporary Chinese Art, Tattoo’d bodies and Art of the Surf Board. Move over Nintendo.



Click here to see what this amazing museum is showing now.